The W3 ​ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. Simply put, the W3​ ​ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

Digest of the books from Eridamis, which will make your rainy evenings better.

Smart people learn from mistakes of others and their achievements. Companies that are looking for great success must learn from the experience of their competitors. Observing competitors helps not only identify their strengths and weaknesses but also understand what your company should strive for and in which direction to move.

First of all, I have to say, and you won't stop doing that, no matter how strong you want to. I'm sure you are not that happy to read that, but I'll explain why. It is so because in marketing you have to experiment. If you stop the experiments, you will not find new ways to interact with the target audience.

The landing page is an important part of an effective marketing campaign using targeting or contextual advertising. But even coolest landing pages do not give 100% or even 50% conversion. We have to understand that most problems are related to cognitive bias. Isn't that true that each of us has its own opinion, experience, and social factors?

Today, 80% of organizations make marketing decisions, not data. At the same time, the remaining 20% is leading the market. Today everyone knows the benefits of data-driven marketing. If you do not use data, you miss many opportunities.

Any person time to time has to enter negotiations with a variety of people - colleagues, friends, neighbors, relatives ... in fact, and this is what we face daily.
So what is the negotiation? First of all, the basics of sales and successful business. It is the ability to communicate with people that allows us to become who we are - an entrepreneur, an active communicator both in life and in work.

How to make a logo that stands out among similar products and at the same time preserve symbolism that is understandable to your customers?

Personalized marketing works as good as the discount system, but most companies prefer to play price roulette. The excitement in this game is also boosted by the desire to get ahead of competitors, which can lead to loss of marginality and even bankruptcy.  

Hello, my dear friends! It’s been a while since I was here with you!
I wanted to talk about our pain today! I’ve been endlessly tormented by one question: if the Social Media are as good as studies and cases shows, why are there so many failures, lowered budgets, and frustration?

SMM is a young but recognized tool for promoting business online. But is it universal? Can it be used within a marketing campaign of a financial company or basic industries? Today CEO of Eridamis Tatiana Kogogina will explain which promotions should you use for your business, in which social networks you should look for potential clients.

Innovative development is essential for companies and organizations of any scale and specific. Global trends, such as the emergence of breakthrough technologies, digitalization and acceleration of the product life cycle, lead to radical changes in most industries. Innovation is not born through insight.

There are many tools on the market that allow you to interact with the audience, but a significant amount of information that continually attacks the buyer develops his immunity.

Zenith has revised the global forecast for advertising growth rates due to the dynamic development of the Internet segment in Russia, the USA and France.

Let's talk about how to approach the management of social networks if you have a small production or online store, agency, law firm, workshop, hairdresser, beauty salon or cafe.
It looks like their misfortune is poor-quality photos, unattractive content and the lack of investment in promotion.

It is using chatbots for marketing purposes. Big brands got bots 1-2 years ago. Do not want to stay overboard ㅡCreate a chatbot and be inspired by examples of famous brands.

Have you ever had a dream to meet someone, but you were afraid? Moreover, finally, the hour X comes: you take yourself in hand, squeeze the will into a fist, come up and get acquainted. A miracle happens - from the action that bogged you and the scarecrow, you got a vast internal discharge.